On Friday, Microsoft announced that a new Halo video game would be coming to Sony’s PlayStation, a longtime rival to Microsoft’s Xbox. That prompted video game retailer GameStop to issue a press release joking about the console wars being over. But that’s when things started to get weird, as President Donald Trump’s team jumped in and sparked a back-and-forth of memes and chatter from the federal government that helps illustrate how much the online culture of the White House has changed.

It began with a jokey press release issued by GameStop, formatted to resemble an official government proclamation.

From there, the X account Rapid Response 47 quote-tweeted the press release with “ NUMBER 9: President Trump presides over the end of the 20-year Console Wars ,” a reference to Trump’s f

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