(Bloomberg/Yoolim Lee and Ian King) — Nvidia Corp. boss Jensen Huang plans to unveil new contracts to supply AI chips to major South Korean companies, including Samsung Electronics Co. and Hyundai Motor Group, when he visits the country this week to carve out new opportunities for his business.

The deals will potentially help expand a key market for a US chipmaker that’s increasingly shut out of China during a trade conflict between Washington and Beijing. For Korean conglomerates, a closer relationship with Nvidia means a more reliable supply of the graphics processing units critical to training and operating artificial-intelligence models.

Huang wants to deepen his ties with Asia’s fourth-largest economy, which is pivotal to the global supply of memory chips and harbors ambitions to be

See Full Page