The Brief

lululemon is teaming up with the National Football League for the first time, launching a line of men's and women's apparel and accessories, showcasing all 32 NFL teams.

Dig deeper:

The collection includes lululemon favorites like Steady State for men and Define, Scuba, and Align for women—iconic pieces that have become staples across the brand’s apparel and accessories.

What they're saying:

"True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family," Celeste Burgoyne, President, Americas and Global Guest Innovation, lululemon, said in an online statement . "We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the N

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