Building great products is easy for a season, but reshaping an entire industry takes conviction. Eric Liedtke has done it by following a clear principle: design with purpose, build with nature, and scale what works.

In this episode of The Speed of Culture, Matt Britton sits down with Liedtke, CEO and co-founder of Unless Collective and brand president of Under Armour, to explore how he’s pioneering the movement toward regenerative fashion and plastic-free innovation.

From his decades at Adidas to leading Under Armour’s transformation into a sustainability-driven performance brand, Eric shares how purpose, wellness, and eco-conscious design are redefining what the next era of sustainable sportswear looks like.

Previously at Adidas, Eric rose from trainee to brand president, leading colla

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