As artificial intelligence continues to transform business and daily life, The Moore Agency is reminding Florida’s business community that the human touch is indispensable.

The Tallahassee-based communications firm unveiled its 2026 M.Cast Trends Report at the Florida Chamber of Commerce’s Future of Florida Forum , which brings together the state’s top business and policy leaders to map Florida’s long-term economic strategy.

The report identifies seven trends shaping how businesses compete and communicate and underscores a paradox: as technology becomes smarter and more pervasive, success increasingly depends on distinctly human qualities such as authenticity, restraint, community and ethical accountability.

“In times of rapid disruption, anticipating change is essential to

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