The B.C. government is calling on the federal government to do more for the province’s softwood lumber industry, and that includes anti-tariff ads .

The sector has been hit hard by duties and U.S. tariffs, while Prime Minister Mark Carney and his government have been spending a lot of their time focusing on Ontario’s tariff-battered sectors.

“We were in Ottawa just a few weeks ago and we raised the profile of forestry,” B.C. Forest Minister Ravi Parmar said on Tuesday.

“Forestry jobs are on the line, paycheques for those forestry workers are at risk, and we’re seeing the impact of Donald Trump’s tariffs and duties on forestry right now, where we’ve got mills curtailing and potential closures on the way.”

The B.C. government is asking federal ministers Dominic LeBlanc and Melanie Joly

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