In a monumental shift for India's entertainment and sports industry, four significant players have come together to form Pavna Sports & Entertainment Pvt. Ltd. This strategic alliance encompasses Pavna Sports Ventures, Kri Entertainment, On Stage Talents (OST), and Weddings by IQ (IQW), creating a unified ecosystem that integrates sports, entertainment, live experiences, and hospitality.

Swapnil Jain, Managing Director, expressed the merger as a celebration of collaboration and shared ambition, aiming to unite creativity and performance across industries. The merger draws on the strengths of all partners: Pavna Sports Ventures' expertise in sports management, Kri's talent management prowess, OST's creative depth, and IQW's excellence in luxury events.

The new entity, headquartered in Mum

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