Business

Consumer affairs

Supermarket wars

Opinion

Elizabeth Knight Business columnist October 29, 2025 — 4.11pm

If shareholders could corner Woolworths’ chief executive Amanda Bardwell and its board (armed with a vial of truth serum) here are some questions they need to ask on how the supermarket giant can win its mojo back.

After posting a 17 per cent plunge in full-year profits in August, Woolworths’ latest quarterly update on Wednesday has delivered more disappointment.

The retailer’s investors will now have to ask if Woolworths can truly discount its way to back to prosperity. And can it risk diving deeper into a supermarket price war with Coles and Aldi?

Bardwell made it abundantly clear, earlier this year, that dropping the prices of many of its products was a surefi

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