From Halloween, the Genesis Cinema in London is conducting an experiment in terror — until the end of 2025, the independent East End venue will be screening the latest experimental film by British director Paul Raschid . Called The Run , it’s a survival horror set in Northern Italy, in which a female fitness instructor/influencer is besieged by violent men in mysterious masks. The novelty here, however, is that no two houses are ever likely to have the exact same experience during the film’s two-month residency — as voted for by the audience, Raschid’s lead character will make a serious of choices that will navigate her through some 20 unique deaths to one of five or so possible endings.

Adding to the charm is that the audience will be given glowsticks with which to register their v

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