North American sales of Adidas have dropped, in part due to tariffs and the end of the Yeezy collaboration. Jimin Kim/SOPA Images/SIPA Reuters —
Adidas’ group sales dipped 5% in North America in the third quarter, weighed down by the end of the popular Yeezy sneaker line last year and a volatile global environment affected by US tariffs.
Global revenues, meanwhile, grew 3% to hit 6.63 billion euros ($7.73 billion) – a record, according to CEO Bjorn Gulden.
Adidas has sought to put the Yeezy affair behind it since ending the highly profitable partnership with the brand’s designer – the rapper Ye, formerly known as Kanye West – over his antisemitic rants.
The loss of the line dented revenues, driving the company to an annual loss in 2023. It sold its last pair of Yeezy shoes at

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