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MINNEAPOLIS — When shoppers browse Target 's aisles this fall, they will see purses with fringe accents, dresses made of suede-inspired fabrics and hats with a cowgirl flair. As winter comes, they'll find cozy sweaters with a ski lodge spin.

Target's creative team has traveled the world to find inspiration for its brands, from a rodeo in Colorado to ski lodges in the French Alps and restaurants in New York's Hudson Valley.

With global trips, an artificial intelligence-powered tool and sharper critiques of its own merchandise, the big-box retailer wants to get back to its roots: designing attention-grabbing, fashion-forward clothing and home decor at an affordable price.

Target's merchandise was once a com

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