Following a major fundraising round earlier this year, Whatnot, the largest live shopping platform in the US, UK, and Europe, has announced $225 million in Series F funding co-led by DST Global and CapitalG with new investors also coming on board.

It has raised approximately $968 million since its founding in 2019 and the new round doubles its valuation to $11.5 billion, “underscoring strong investor confidence and consumer adoption of live shopping as the new standard of commerce”.

The funding will support “strategic platform investments, including new features, international expansion, and scaling engineering, marketing, sales, and talent acquisition”.

Its new valuation is more than double the figure at which it was valued at the start of this year and comes as “millions of people con

See Full Page