Indian billionaire Mukesh Ambani continues to expand his business in the fashion and lifestyle world. For this, his daughter Isha Ambani heads Reliance Brands Limited (RBL), which has now entered into a long-term master franchise agreement with Max Mara Fashion Group to bring the contemporary Italian fashion brand MAX&Co., a statement said on October 29. The first MAX&Co. store is slated to open in Mumbai in early 2026, followed by a national roll-out in key metropolitan cities.

What will RBL bring?

Through this strategic partnership, RBL will introduce MAX&Co.’s well-designed, quality-driven contemporary pieces and a fluid, mix-and-match approach to Indian consumers, further expanding its appeal to a new generation of fashion-forward women. The MAX&Co store in Mumbai will showcase t

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