Pitti Immagine has announced that Israeli fashion designer Hed Mayner , founder and creative director of his eponymous brand, will be the guest designer for the next edition of the Florentine trade fair, scheduled for January 13-16, 2026.

"Creating is thinking with your hands," Hed Mayner’s collections seem to whisper. "At the centre of his thinking lies the body, the common denominator of attitude, movement, fit, and individual taste. It is a conceptual, almost architectural approach, in open dialogue with the fluidity of the present. Strength and lightness, savoir-faire and tailoring converge in garments that appear to rest lightly on the body, yet are dense with physicality. Clothes that defy the rules—of gender, occasion, and gravity—interpret sculptural, outsized forms," said Franc

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