Walmart announced its annual holiday sales events are coming back with significant deals as the company tries to lure in budget-conscious shoppers and reaffirm its dominance during the critical shopping period.

The retailer holds three major sales events, dubbed Walmart Deals Events, with loyalty members getting priority access. The first event will run from Nov. 14 to Nov. 16, with Walmart+ members getting five hours early access online beginning the evening of Nov. 13. The second event will run from Nov. 25 to Nov. 30 with Walmart+ members getting five hours early access online beginning Nov. 24 at 7 p.m. ET, and the last event will kick off on Cyber Monday.

Walmart U.S. CEO John Furner said that some products will be up to 60% off with "thousands of deals under $20."

It's a tactic

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