• YouTube is rolling out several new features for the TV experience. • One of the features will automatically upscale videos to higher resolutions, but creators will be able to opt out. • Viewers will start to see immersive previews as they flip through their favorite channels on the homepage. • The platform is also adding contextual search and QR code shopping.

Update, October 29, 2025 (03:54 PM ET): Google has confirmed to Bloomberg’s Chris Welch that one of the biggest changes here isn’t limited to just TVs. Over on X he shares that super resolution AI-upscaled content will be coming to YouTube on mobile devices and web browsers, as well.

Original article, October 29, 2025 (12:08 PM ET): After recently revamping the UI on mobile, web, and TV, YouTube is now rolling out several n

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