European basketball is thriving without the NBA, says EuroLeague's CEO

EuroLeague CEO Paulius Motiejunas is on bullish form. European basketball is a hot topic and his organisation, which runs the competition home to continental giants such as Real Madrid and Panathinaikos, has just begun a new season in good shape.

It has a new main sponsor in Etihad Airways, a new deal with Adidas and a new club from Dubai – part of a bold push into the Middle East market. Commercial revenues are up despite doing away with a title partner and TV income is also buoyant, says Motiejunas. So far, so promising.

“The league is growing like crazy,” he tells City AM . “The TV deals are improving, especially in mature markets, fans are coming to the arena, so it’s really encouraging and really motivating, b

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