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Cadbury is axing a fan-favourite range after just two years on the market.
Bosses said the "difficult decision" had to be made to withdraw the Dairy Milk Fruitier and Nutter Trial Mix, with The Grocer reporting the range only amounted to 0.05 per cent of Cadbury's overall £2.4 billion value sales over the 2024 period.
The collection first launched in 2023, before it was expanded in 2024.
However, in a sad turn of events, bosses have confirmed they are being discontinued in a new statement.
A spokesperson for Cadbury owner, Mondelez International, said: “In 2023, we launched Cadbury Dairy Milk Fruitier & Nuttier Trail Mix, before expanding the range in 2024 to include Cadbury Dairy Milk Fruitier & Nuttier Bars.
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