Superdry on Wednesday reported “a year of significant operational progress and strategic reset, delivering stronger margins, a return to profitability, and extensive restructuring as the brand continues to refocus on full-price trading and sustainable long-term growth”.

And CEO Julian Dunkerton said that “FY25 has been a transformative year for Superdry. We have taken the tough but necessary decisions to reset the business, rebuild our margins, and restore financial stability. Our focus on design, quality, and sustainability is beginning to resonate again with customers. While the retail environment remains uncertain, we are emerging leaner, more disciplined, and better positioned to grow profitably.”

So what does that mean in numbers? The company’s FY25 results — covering the year to

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