PLANO, Texas--(BUSINESS WIRE)--Oct 29, 2025--

Cinemark Holdings, Inc. , one of the largest and most influential theatrical exhibition companies in the world, is raising the curtain on its first-ever comprehensive brand campaign, It’s Show Time, designed to spotlight Cinemark’s distinct identity in a landscape where movie theater experiences are often perceived as interchangeable. The company aims to challenge the notion that all movie theater chains are the same by highlighting the immersive movie magic that unfolds both on and off the screen at Cinemark, driven by heroic service, immersive technology and crave-worthy indulgences. The campaign is currently being showcased across owned and paid media channels in select test markets ahead of a wider rollout in 2026.

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