Take-Two boss Strauss Zelnick has discussed the ‘limited’ use of AI, saying it can only create ‘very derivative’ games.

The impact of generative AI on game development has become a big talking point in the industry, with companies like Microsoft and EA both leaning into it and reportedly forcing the technology onto employees. Even as developers like Obsidian resist using it for anything creative.

While there’s an argument that it can help speed up production when it comes to minor admin-orientated tasks, the more troubling aspect is when it creeps into the creative process through artwork, voiceovers, or game design at large.

Take-Two CEO Strauss Zelnick, who oversees franchises like GTA, Borderlands, and NBA 2K, has commented on the impact of AI in game development, and while he’s not

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