Ben & Jerry’s co-founder Ben Cohen said Tuesday he is creating a new ice cream flavor to promote “permanent peace” in Palestine, and is asking for suggestions on its ingredients, name, and carton design.

Ben & Jerry’s is well-known for its calls for activism on various causes, and Cohen said the brand was blocked from making a flavor for Palestine by its parent company, Unilever. Cohen also said the ceasefire deal reached in Gaza earlier this month is “a welcome relief,” but more work needs to be done.

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