Not a week goes by, it seems, without news of stellar TV ratings for college football game broadcasts and studio shows alike. ESPN typically takes the lead, touting its SEC coverage. But Fox and its data gurus haven’t hesitated to highlight year-over-year viewership increases and record-breaking audiences for the sport across all networks.

Notably, the eyeballs aren’t locked on Saturdays exclusively.

“Friday night CFB isn’t going anywhere and if anything it’ll only get bigger,” Fox head of insights and analytics Michael Mulvihill wrote recently on the social media platform X.

It seems Friday evening is the new Saturday night. And the development carries fascinating implications for both team schedules and conference media rights agreements in coming years.

According to Mulvihill, ratin

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