MILAN, Metropolitan City of Milan — Rapper Flavor Flav is returning to the Olympics as a sponsor and hype man ahead of the 2026 Winter Games.

After cheering for the USA women's water polo team at the 2024 Summer Olympics, Flav switched to cheer on the U.S. bobsleigh and skeleton teams in Italy's 2026 games.

"We are thrilled to welcome Flavor Flav as an official sponsor and hype man for USA Bobsled/Skeleton," Aron McGiure, CEO of USABS, said in a press release . "It’s clear he has a genuine passion for sports and an authentic love for the USA team. Flavor Flav embodies the same grit, dedication and pride that define our athletes, and we’re excited to have him bring that excitement to our team and fans across the country."

That genuine passion for the sport was highlighted in multi

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