LONDON — Luxury fragrance house Mind Games is getting more intimate with its U.K. stockist Selfridges , launching two fragrances exclusive to the retailer.

The fragrances, Playmate and Check Please, launch Thursday, with a weeklong immersive installation at Selfridges in London. The unisex scents will also be sold at mindgamesfragrance.com.

Alex Shalbaf , founder and chief executive officer of Mind Games’ parent, The Fragrance Group, described the launch of the two new scents, both of which are part of the wider Soulmate collection, as a milestone.

“ Selfridges has long been a leader in bringing forward-thinking, luxury experiences to clients, and this partnership reflects our shared dedication to creativity, artistry and unforgettable storytelling through fragrance,” he s

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