Amazon’s latest plan to cut about 14,000 corporate jobs has renewed debate over whether large workforces are becoming redundant in an age increasingly shaped by artificial intelligence (AI) and automation.

The company is not shrinking its business. It is accelerating investment in cloud and AI infrastructure, expanding data centre capacity, and building a USD 10 billion AI-focused campus in North Carolina.

The cuts instead target internal layers of management and coordination roles that once formed the backbone of corporate operations.

According to Sonica Aron, Founder and Managing Partner at Marching Sheep, the shift is less about headcount and more about efficiency.

“Corporate efficiency being prioritised over the size of the workforce is not a new idea. What has changed is the spe

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