Viewers can meet WNIC hosts at the Gardner White Home in Detroit for the official flipping of the Christmas switch.
The all-Christmas, all-the-time format starts at 7 a.m. on Nov. 6.
It’s beginning to look a lot like ... that day in early November when WNIC-FM (100.3) begins playing Christmas music 24/7.
Starting at 7 a.m. on Nov. 6, there will be nothing but classic holiday hits on the Detroit adult contemporary station to celebrate a holiday that still is two months away.
Yes, it's like the Fourth of July in May or Halloween in August. Or think of it as terrestrial radio's equivalent of the Hallmark Channel’s “Countdown to Christmas,” only you don't have to pay attention to a story about a party planner who goes back to her small Vermont hometown where her high school crush still liv

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