India’s creative and technology sectors have welcomed the government’s intent to curb deepfakes. (Image: rawpixel.com/Freepik) Show Quick Read Summary is AI Generated. Newsroom Reviewed

The government may not fully roll back its proposed rule mandating visible labels on AI-generated content but is likely to ease the 10% disclosure threshold to around 5–7%, according to government sources.

This comes as India’s creative and technology sectors have welcomed the government’s intent to curb deepfakes but raised alarms that its draft labelling mandate for AI-generated content could unintentionally disrupt legitimate production workflows.

Instead, the government may only reduce the mandate from 10% audio/video label to 5-7%. "Based on the consultations, we'll take a call. So far we're no

See Full Page