Finally, a Fragrance that Captures the Alluring Aroma of Charcoal
OAKLAND, Calif. , Oct. 29, 2025 /PRNewswire/ -- Kingsford, the leader of authentic charcoal grilling for over 100 years, is stepping into a bold new space—fragrance. Partnering with football legend and "King of the Grill" Jason Kelce, to introduce Slow Burn by Kingsford . That iconic aroma of a flame-kissed meal? We've bottled it. It's bold, it's unexpected, and it's downright mouthwatering. With Slow Burn , Kingsford brings the heat in a way that's all about savoring the ambiance and the togetherness of grilling – without so much as lighting a match.
"Charcoal has a very distinct smell and characteristic aroma that instantly flashes me back to backyard barbecues with my family, sporting events, and memories centere

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