Zoho’s homegrown messaging platform, Arattai, is gearing up for a major privacy upgrade that could make it a serious rival to WhatsApp. Founder and CEO Sridhar Vembu has confirmed that the platform’s much-anticipated end-to-end encryption (E2EE) feature is currently in its final testing phase.

Responding to a user query on X (formerly Twitter) about when encryption would arrive, Vembu wrote, “Yes going through testing right now. We are doing multiple rounds of QA to be sure.” His confirmation has stirred excitement among Arattai’s growing user base, many of whom have long requested this feature to bring the platform in line with global privacy standards.

For months, Arattai has been marketed as India’s answer to WhatsApp—a secure, Made-in-India communication app developed by Chennai-base

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