Chanel Inc. has named Katie Welch as head of U.S. brand and company communications, effective Jan. 5. It is a new role.

She will report to Stephane Blanchard and will lead the integrated divisional brand communications teams. In this role, Welch will help share and amplify the Chanel Inc. story across the U.S.

“Katie is a dynamic leader who brings both strategic vision and creative instinct to her work,” said Blanchard, president of the U.S. Region and Chanel Inc. “Her deep understanding of brand storytelling, her collaborative leadership style, and her ability to connect with audiences through creativity and purpose make her uniquely suited to lead this next chapter for Chanel Inc. in the U.S. We’re thrilled to welcome her to the team.”

Most recently, Welch was global chief marketin

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