Adobe MAX—the creativity conference—Adobe announced major innovations in GenStudio, its integrated solution that enables businesses to power their content supply chain with the latest advancements in AI.

Adobe is addressing this by extending generative AI and AI agents directly into content production workflows, working directly with businesses to create tailored generative AI models, and streamlining experience delivery via integrations with Amazon Ads, Google Marketing Platform, Innovid, LinkedIn and TikTok.

Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise, said, “GenStudio brings together best-in-class Adobe capabilities for businesses to remain competitive in an attention-based economy, dramatically shortening the time it takes to deliver on-brand experiences a

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