NEW YORK, Oct. 30, 2025 – The National Basketball Association (NBA) and Cosm, a leading immersive technology, media, and entertainment company, today announced a new long-term partnership to produce and distribute live NBA games in shared reality at Cosm’s immersive entertainment venues through 2030 and beyond. During the 2025-26 NBA season, Cosm will produce and present key national games across ABC/ESPN, NBC/Peacock and Prime Video as well as select games and events during NBA All-Star, the NBA Playoffs and the NBA Finals.

In February 2023, the NBA became the first-ever professional sports league to partner with Cosm ahead of the opening of the first immersive entertainment venue in Los Angeles’ Hollywood Park in July 2024. Cosm has since opened its second venue in Dallas at The Co

See Full Page