Robert Hornak

Robert Hornak is a veteran political consultant who has previously served as the Deputy Director of the Republican Assembly Leader’s NYC office and as Executive Director of the Queens Republican Party. He can be reached at rahornak@gmail. com and @roberthornak on X.

No candidate for office is ever successful thinking that voters are dumb or by insulting them. Having been active in politics for 30 years I can’t count the number of times that someone has asked me, “Don’t the voters understand what’s best for them?”

That’s the biggest mistake a candidate can make; Thinking they know better than the voters what matters to them.

Many people don’t get what political campaigns are about. Even many people in politics don’t get it. They are not about educating the voters on what y

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