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Gold’s Gym, a decades-old fitness brand with a cult following and roots in Venice Beach , is allowing almost all of its Southern California outlets to be taken over by Eōs Fitness.

The gym’s long-time SoCal franchisees, brothers Angel and Willy Banos, sold more than 20 locations to Dallas-based Eōs. Gold’s will retain ownership of the original Venice Beach Gold’s Gym, which opened in 1965 and is known to some as “the mecca of bodybuilding.”

Founder Joe Gold opened the Venice location with a focus on strength and conditioning, work ethic and lifestyle. The gym has attracted bodybuilding greats such as Arnold Schwarzenegger and Lou Ferrigno.

The brand has hundreds of other franchi

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