There are five days until Election Day, and I’m dressed as a Labubu , on my way to a Halloween party for mayoral candidate Zohran Mamdani. At the Market Hotel, Bushwick’s version of a Berlin nightclub, I get in line behind Santa Claus and someone in a cape patterned with brownstones, who tells me she’s dressed as Mamdani’s proposed rent freeze. Next to us, two angels in pink diamanté wings and sunglasses are yelling into microphones.

The event is being thrown by Hot Girls for Zohran , the grassroots collective working independently from Mamdani’s official campaign to rally young voters and canvas for the frontrunner. In many ways, they’ve pioneered a new era of political campaigning, one that’s playful, sexy, and perfectly engineered to appeal to young voters. The hot-girls

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