Formula 1 has thrived under Liberty Media's ownership

To succeed, sports need governance structures that empower one entity to steer it, as in Formula 1, The Hundred and SailGP, writes Nevin Truesdale.

The increasing commercialisation of sport has seen historical governance structures come under scrutiny. As in any business, governance structures are central to the ability to evolve in response to a changing sporting and consumer landscape.

Sports fans now expect engagement which is seamless, entertaining and well organised, to drive memorable experiences. This requires a world class in-stadium experience, great branding and social media content (including behind-the-scenes docuseries ), value for money and on-field success delivered by stars.

Ultimately, the quality and depth of fan

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