The Assamese film industry stands at a crossroads. The unprecedented success of *Roi Roi Binale* has shattered box office records and captured national attention, but it also raises profound questions about the sustainability and direction of regional cinema in Northeast India.

A Historic Achievement

Roi Roi Binale represents a watershed moment for Assamese cinema. The film's release strategy alone marks a departure from traditional regional filmmaking constraints. Securing nearly 91 screens across the Northeast and approximately 90 additional screens throughout the 40+ cities in rest of India, and close to 600 daily shows in Assam and 159 daily shows in rest of India, in the first week, the production demonstrated an ambition and reach previously unseen in this regional film industry. S

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