As tech giants increase their already breathtaking spending on artificial intelligence , their respective digital advertising businesses have also gained momentum.
Quarterly earnings reports this week from Meta , Amazon , Alphabet and Microsoft all showed healthy revenue on the ads front.
The rising online advertising sales have allayed concerns earlier this year that economic turbulence , amplified by President Donald Trump 's trade policies, would negatively impact ad budgets.
"I think the digital ad market is strong," said Jasmine Enberg, co-founder of Scalable, a creator economy media firm. "I think this economic instability and volatility is kind of priced in for a lot of people at this point; sort of seems to be the status quo."
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