ChatGPT gets so many regular updates and new features that even I have trouble keeping track of them all. Recently, I decided to give ChatGPT’s new shopping feature a try. Yes, that isn't a typo. ChatGPT now lets you shop directly inside the chat.

Before I tried it, I wondered why anyone would ever want to do that. But after giving it a shot, I discovered that it’s so much easier to find what I’m looking for, compare prices and reviews and even purchase products without leaving the conversation. It’s a feature I didn’t realize I needed until now.

Here’s how the new shopping experience works — and a few things to know before trying it.

What’s new with ChatGPT shopping

Earlier this year, OpenAI rolled out a new set of commerce tools designed to make ChatGPT more than just a brainstorming

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