DeVos-backed distillery unveils new name, expanded tasting room

HOLLAND, MI — After closing its tasting rooms last fall, Coppercraft Distillery has reopened with a new name and new offerings.

The Holland Township distillery in October announced its rebrand to CraftCo Distillery and Social House , along with the soft reopening of its new tasting room at 184 120th Ave.

The reimagined space now showcases CraftCo’s expanded portfolio of award-winning spirits brands, including the flagship Coppercraft brand, Flying Ace, Fox & Oden, Thatcher’s and Jos. A. Magnus & Co.

“The rebrand to CraftCo Distillery and Social House reflects how far we’ve come and the diverse portfolio we’ve built,” CraftCo CEO Ali Anderson said in an email to MLive/The Grand Rapids Press. “It allows us to proudly showcase all of our award-winning brands made right here in Hollan