When the apple doesn’t just fall near the tree but bounces right back up and sticks itself to the trunk, you get Eric Trump.

The second-eldest Trump son released his book “Under Siege” on Oct. 14 and is now on a promotional tour that’s turned into more spectacle than strategy. What started as routine book marketing has quickly become a case study in how not to look too eager for attention.

On Oct. 22, the businessman posted an AI-generated video to X showing a massive, cheering crowd inside what looked like the White House’s East Room—except it wasn’t real. The clip, filmed inside a replica at the Richard Nixon Library, featured a digitally manufactured audience holding his new book and clapping with enthusiasm.

Eric captioned the post with a claim that the book was flying off the shelv

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