India may be a historically whisky-drinking nation, but homegrown brands, both established as well as new, are increasingly coming out with niche alcoholic beverages. From limoncello, a liqueur mainly crafted in southern Italy, to vermouth, a fortified wine produced in Italy; from liqueur, historically made in France, to agave spirits, synonymous with Mexico, these products—most of them reimagined for India—are shaking up the country’s liquor market. They are also finding more acceptance among today’s consumers who are well-travelled, experimental and open to exploring global drinking cultures.

“Consumers are not just drinking; they’re seeking experiences, stories, and authenticity in every glass,” said Aakriti Kochhar Sachdeva, co-founder and CMO of Mikiamo Limoncello, an Indian bran

See Full Page