Aditya Birla Group Chairperson Kumar Mangalam Birla underscored that the cornerstone of entering any new market lies in deep consumer understanding, not just capital or scale.

"It’s about understanding what truly ticks for the customer,” he told CNBC-TV18 at the India Business Leader Awards (IBLA) 2025, stressing that sharp consumer insights are what allow businesses to design winning models around real demand.

"Consumer insights are very important to build a business model around that," he told CNBC-TV18 at India Busness Leader Awards (IBLA) 2025.

He said that it is also equally important to be ready with "very thorough preparation", understand one's leverage, and what it takes to win in the industry. "Then executing to precision," he added, outlining the Birla playbook to entering new

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