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Meta, the parent company of Facebook and Instagram, opened a new flagship store in Los Angeles where people can try out their smart glasses and virtual reality headsets while learning about local culture.

The two-story building called Meta Lab, located at 8600 Melrose Ave. in West Hollywood, spans more than 20,000 square feet and also highlights Southern California’s skate scene .

“We spent a lot of time around the world looking at where retail is and where it’s headed, and it all felt to us to be really experiential,” said Matt Jacobson, vice president and creative director of artificial intelligence wearables at Meta. “Just to open a store without it being built around experien

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