On off days, when he isn't directing staff around the resort kitchen, chef Sumit Kumar dedicatedly watched investment videos. "It was on such a day in June that I happened to like a Facebook video from a financial advisor," says Kumar. That one FB like would rob him of Rs 38 lakh, an amount he thought he was investing to send his daughter abroad for education.

In the weeks that followed, Kumar, a 59-year-old chef from Delhi currently working in Uttarakhand, would end up losing money borrowed from his wife and also from gold loans.

It wasn't a split-second hijacking of the brain like in digital arrest cases , but an elaborate scam staged over weeks that robbed Kumar of his hard-earned money. The scam involved detailed websites, WhatsApp groups, text message updates on account balance

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