Getting into the Christmas spirit too early is a no-go (at least in my books). But, as soon as Halloween is over, it’s absolutely fair game.

Now that November has begun, it’s official – Christmas TV advert season is officially here.

Asda was one of the first major retailers to launch its ad yesterday, kicking off the festivities with the Grinch, who becomes enamoured with the green lights of the supermarket.

And now, Sainsbury’s has finally revealed their offering for 2025 – reuniting their customers with one of the most beloved characters in literature, Roald Dahl’s BFG.

This isn’t the first time that they’ve teamed up with the Big Friendly Giant, as he was a part of its Christmas advert in 2024, enlisting the help of the supermarket to make the big day ‘phizzwhizzy’.

He’s now return

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