The Indian Media and Entertainment (M&E) industry is a booming, vital sector for the economy, currently experiencing rapid growth on many fronts. A growth powered by factors like the growing accessibility of low-cost, high-speed internet, rising personal incomes, and higher sales of consumer devices . India’s Entertainment sector is quite different from its global peers, defined by both its huge user base and a positive trend of rising Average Revenue Per User (ARPU).

According to a recent industry report, the Indian entertainment sector could unlock an estimated Rs 50,724 cr (US$ 6 billion) in unrealised value by FY30. This growth potential is attributed to international collaboration, technology adoption, and strategic changes in content creation. No wonder India’s Entertainment ind

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