After years of focusing on luxury projects and premium buyers, India’s real estate developers are once again turning their attention to the heart of the housing market — the mid-segment category. This space is emerging as one of the most stable, dynamic, and resilient areas in the property landscape.

As the country’s young professionals, dual-income families, and first-time buyers drive urban housing demand , developers are finding renewed purpose — and profits — in catering to them.

“At present, the mid-segment housing in most Indian metropolises is priced between Rs 60 lakhs to Rs 1.2 crore and has a few city-specific variations,” says Vivek N, Executive Director, ELV Projects. “The target audience includes young professionals, mid-level managers, IT workers and first-time homebuyers

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