The Telugu film industry has always evolved with time but the pace of change in recent years has been unprecedented.

Especially after the COVID-19 lockdowns, Tollywood has witnessed a dramatic shift in audience behavior, content preferences and marketing strategies.

Earlier, a catchy song or a popular teaser could guarantee a strong opening for a film.

During the lockdown period, for instance, songs from Uppena and 30 Rojullo Preminchadam Ela created massive anticipation even before the films hit theaters.

Because audience continuoulsy played those songs as the production of new songs and films were halt at that time.

However, in today’s content-saturated digital age, that approach no longer works.

With the audience exposed to endless content on OTT platforms and social media, attent

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